Courtney Bowman

EXPERIENCE
Strata Company – July 2012 to October 2019
Creative Services Director
  • Produced award winning direct mail campaigns that drew higher-thanaverage response rates and resulted in 11% of booth visitors converting to new customers, achieving 2:1 ROI
  • Designed a cross-channel, integrated marketing campaign that yielded a 92% increase in booth traffic and resulted in a higher-than-average conversion rate
  • Collaborated with account managers on a new mover marketing program by creating digital ads, segmented email campaigns, and multi-touch mailers for a variety of hospitals to increase patient acquisitions and physician referrals
  • Led a creative team of 3+ designers/production artists, assuring deadlines were met and work exceeded company and client standards
  • Built HTML for lead generation landing pages across diverse markets including for-profit and non-profit hospitals and multiple fortune 500 financial companies
  • Developed the front-end design for company website and used CMS to facilitate website management
  • Directed photographers, copywriters, designers, and production staff to ensure proper execution of campaign elements

Information Ventures, Inc. – October 2007 to July 2012
Art Director
  • Coordinated the design and layout of public health communication products for several government contracts including clients such as the Centers for Disease Control and Prevention’s (CDC) Division of Cancer Prevention and Control and National Center for Injury Prevention and Control
  • Organized and facilitated several webinars, including testing mockups and wireframes for initial design and revisions with client, as well as usability testing with kids and adults to ensure proper site navigation
  • Led an in-person training session educating client on using the CMS
  • Designed and developed newsletters, html e-mail blasts, fact sheets, success stories publications, posters, and other marketing collateral including trade show exhibits and conference materials
  • Created 508-compliant PDF files for people with visual impairments who use screen readers as an assistive device

SunGard Higher Education – November 2006 to August 2007
Graphic Designer
  • Translated design concepts into print and digital media for marketing team
  • Ensured consistent presentation of SunGard brand in all designs, including brochures, newsletters, direct mail, conference collateral, and interactive media

Education

Art Institute of Pittsburgh, Pittsburgh, PA

Montgomery County Community College, Blue Bell, PA

Awards

2014 & 2015 Service Industry Advertising Gold Award, 2014 & 2016 Benny Award for Direct Marketing Campaign